Privacy Policy

Effective Date: October 1, 2025 Last Updated: October 1, 2025

Introduction

Welcome to Deena. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our household management application.

Deena is a subscription-based service that helps you manage your household’s tasks, schedules, goals, finances, and information. This policy applies to all users of our web and mobile applications.

Information We Collect

Information You Provide Directly

Account Information

Email address
Password (encrypted)
Name
Profile image (optional)
Social authentication information (if you choose social login)

Household Information

Household names and descriptions
Tasks, schedules, and goals you create
Notes and documents you upload
Comments on household items
Member roles and permissions within households

Financial Information

Financial account information accessed through Plaid (see Financial Data section below)
Manually entered budget and expense information
Financial goals and planning data
Subscription payment information (processed by Stripe)

Documents and Files

Profile images
Household documents you choose to upload
All uploaded files are encrypted for your security

Information Collected Automatically

Usage Information

Features you use and actions you take
Time spent in different sections of the app
Device information (type, operating system, browser)
IP address
App performance data and error reports

Analytics Information

We collect analytics data as described in our Cookie Policy
This includes navigation patterns and feature usage statistics

Financial Data Through Plaid

We use Plaid to securely connect to your financial institutions with your permission. Through Plaid, we may access:

Account balances
Transaction history
Account names and types
Routing and account numbers (for verification only)

Plaid acts as a data processor and maintains its own privacy policy. We only access the financial data you explicitly authorize, and we never have access to your login credentials for financial institutions.

How We Use Your Information

We use your information to:

Provide Our Services

Create and manage your account
Enable household management features
Process your subscription payments
Synchronize data across your devices
Enable collaboration between household members

Improve Our Services

Analyze usage patterns to improve features
Fix bugs and technical issues
Develop new features based on user needs
Provide customer support

Communicate With You

Send service-related notifications
Respond to your support requests
Send billing and account information
Notify you of important updates or changes

Ensure Security and Compliance

Detect and prevent fraud
Maintain the security of our services
Comply with legal obligations

We do not sell, rent, or trade your personal information. We share your information only in these limited circumstances:

Within Your Household

Information within a household is shared with other members of that household according to the permissions you set
Each household is completely isolated - no data is shared between different households

Service Providers

We share information with trusted third-party service providers who help us operate our business:

Firebase Auth (Google): For user authentication
Plaid: For secure financial data access
Stripe: For payment processing
Cloud Infrastructure Providers: For hosting and data storage
Analytics Providers: For understanding usage patterns

All service providers are required to maintain the confidentiality of your information and are prohibited from using it for any purpose other than providing services to us.

Legal Requirements

We may disclose your information if required to do so by law or in response to:

Court orders or subpoenas
Government requests
To protect our rights, privacy, safety, or property
To enforce our Terms of Service

Business Transfers

If Deena is involved in a merger, acquisition, or asset sale, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

Data Security

We take the security of your data seriously and implement appropriate technical and organizational measures:

Encryption: All uploaded documents and files are encrypted at rest
Secure Transmission: All data transmitted between your device and our servers uses SSL/TLS encryption
Access Controls: Strict access controls and authentication requirements
Regular Security Audits: We regularly review and update our security practices
Secure Infrastructure: We use industry-standard cloud infrastructure with robust security measures

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Your Rights and Choices

Access and Portability

You can access your personal information through your account settings
You can request an export of your data by contacting support@deena.one

Correction

You can update or correct your information at any time through the app
For financial data from Plaid, you may need to update information with your financial institution

Deletion

You can delete your account at any time through account settings
Upon account deletion, your data is immediately and permanently deleted from our systems
Note: Some information may be retained in encrypted backups for a limited time

Household Management

You can leave a household at any time
You can remove members from households you manage
You can delete entire households if you are the owner

Communication Preferences

You can opt out of non-essential communications
Service-related communications cannot be opted out of while you maintain an account

Financial Data Connections

You can disconnect your financial institutions through Plaid at any time
You can revoke Deena’s access through your financial institution’s settings

Children’s Privacy

Deena is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately at support@deena.one, and we will delete such information.

Data Retention

Active Accounts: We retain your information as long as your account is active
After Deletion: When you delete your account, your data is immediately removed from our active systems
Backups: Encrypted backups may retain data for up to 90 days for disaster recovery purposes
Legal Obligations: We may retain certain information longer if required by law

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to know what personal information we collect, use, and disclose
Right to delete your personal information (subject to certain exceptions)
Right to opt-out of the sale of personal information (we do not sell your information)
Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at support@deena.one.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes:

We will update the “Last Updated” date
For significant changes, we will notify you via email or through the app
Your continued use after changes constitutes acceptance of the updated policy

Third-Party Links

Deena may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

International Users

Deena currently operates only in the United States. By using our service, you understand that your information will be processed in the United States in accordance with this policy and applicable U.S. laws.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: support@deena.one
Email (Privacy Specific): privacy@deena.one
For data export requests: support@deena.one

Although we currently operate only in the United States, we process personal data based on the following legal grounds:

Contract: Processing necessary to provide our services
Legitimate Interests: Processing for business operations and service improvements
Consent: For optional features and communications
Legal Obligations: When required by law

By using Deena, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.